Getting to know Esther Orridge

Esther Orridge is the Media Leader at 2mtrust and she manages our digital marketing. From taking photos to posting on Facebook, updating LinkedIn profiles to writing blogs on our website, Esther is usually typing and tapping away in the background – helping to tell the story of our wonderful team.

Working around her young family Esther plans and drives our social media activity – whether it’s a member feature, service review or pet post – she works to ensure our content is varied, engaging and compliant with the FCA marketing guidelines.

We’ve asked Esther some questions so you can get to know her a little better outside work. Read on to find out more…

I worked at a busy digital marketing agency – I managed a variety of client social media accounts, created and followed social media content plans, delivered social media training and regularly attended networking events on behalf of the agency. I was there 6.5 years and I’m grateful for all that I learned – many skills which I still use to this day.

When I’m not in work or “Mum-mode” I love to escape into a book – I read fantasy stories because I love magic and getting lost in an adventure.

I’ve always been creative and enjoyed art and crafts. However, my degree and career fell into more digital work… After having our first child I decided to go back to pen and paper and learn brush calligraphy. Although I’ve made greetings cards out of scrap materials since I was little, I now use my lettering skills to design greetings cards, prints and gifts for our family and friends. Every single one is made with lots of love and care.

This is a hard one – I would have to say our honeymoon to Mexico was awesome! But so was Disneyworld!

Both holidays were epic for so many reasons - including the fact that I was with my husband. I still can’t quite believe we were able to go… The sunshine, the food, the sights – just amazing!

When it comes to family holidays though – we love Centre Parcs! We have so much fun with the kids and practically plan the whole day around swimming.

I can’t pick one. I have a hierarchy of sweet treats –

Biscoff is my Kryptonite! Brownies and waffles are also at the top of my list. But sticky toffee pudding is my ultimate favourite pudding for special occasions! (Custard AND ice cream please)

You’re asking a creative to pick 1 colour?

Again, top 3: Fuchsia pink, royal blue and turquoise.

My favourite TV show is definitely Friends – there is a “friends” reference for everything! I’m definitely in that generation where watching it is like a comfort blanket - something I can watch and it feels familiar and safe. It also makes me laugh out loud – a lot!

Summer – I don’t do cold and wet!

Thanks to my parents, we actually had a few that stuck –

“Do your best, and God will do the rest”

“Treat others as you would like to be treated”

“If you don’t have anything nice to say, don’t say nothin’ at all”

“If God can trust you with the little things, He will trust you with bigger things – so do your chores without complaining!”

Your “best” is not about perfection. Your “best” is an attitude.

And start a fitness plan now so it becomes part of your healthy, balanced lifestyle before having kids!

“Proud Mary” by Tina Turner (if you know, you know…) or “Can’t Stop The Feeling” by Justin Timberlake

So, did you learn something new about Esther Orridge?

Esther works behind the scenes to shine a spotlight on the 2mtrust team. Since she joined the team in 2021, Esther has helped us bring our digital presence up to speed. She joyfully cheers our Advisers and Paraplanners on as they grow in their careers and as they continue to help their clients with their financial planning.

“Esther is always positive and can find something good in everyone – she is obsessed with us all taking photos to post on social media – but hey – that’s part of her job!” – Mark Townson, Practice Principal